Miles Willard*
“It was destined that I was to work on potatoes. My father grew them in Delaware. My mother mashed them for my first solid food. The first assignment of my first job was to roll five drums of potato starch waste into the pilot plant where we were working.” Miles Willard opened a presentation on “Potato Processing: Past, Present and Future” with these words describing his lifelong commitment to the food processing industry.
The road to success was not an easy one. Miles began life in a tough industrial suburb of Philadelphia in 1924. At the age of six his father lost his job and the bank with the Willard family life savings failed. This was the beginning of the Great Depression, and every member of the family was needed to help survive. Miles remembers well peddling his mother’s homemade cinnamon rolls for ten cents a dozen. Throughout the Depression the family subsisted on potatoes, in one form or another, for every dinner.
A frail youngster, Miles enjoyed chess and always had a book in his hand. He also developed a fine tenor voice which he exercised enthusiastically in the church choir. Even at this tender age it was obvious that Miles would go far. Despite his grandfather’s firm belief that six grades of school were enough for any boy, Miles pursued his dream of a higher education by attending Drexel University. It is typical that on the day he received his degree in Chemical Engineering he was also the tenor soloist in the Commencement program. From that day forward, his work in the food industry parallels his involvement with music.
He started his successful career with the Eastern Regional Research Laboratory of the U.S. Department of Agriculture. While there, he became the co-inventor of the process for manufacturing potato flakes by a direct drum drying process. This was the first step towards his destiny with the potato. Miles and his co-inventor received the prestigious Industrial Achievement Award from the Institute of Food Technologies for the development of this process. Leaving behind his work at the USDA, his career as a professional oratorio soloist in Philadelphia, and his studies under Marital Singher, Miles followed in the footsteps of the great explorers and “went west.” In 1955, he became the research director for Roger Brothers Seed Company, and guided them through the design and startup of the world’s first commercial potato flake plant in Idaho Falls. He continued to revolutionize the potato processing industry by using potato flakes as an ingredient for snack foods. He is often referred to as one of Keebler’s “elves” because of the popular products he developed, including “O’Boise” and “Tater Skins.”
After nine years with Rogers Seed, and several years as an independent consultant, Miles established the Miles Willard Company in 1973. The company now employs 22 food scientists, technicians and support staff, who are developing innovative product concepts, specialized equipment and consulting with the snack production and potato processing industry. The 40 inventions and patents for potato processing and snack foods, developed by Miles between 1964-94, helped to establish Idaho as the “Potato” state. Due to Idaho’s strict quality control regulations, only half of the potatoes entering a fresh pack facility pass grade to enter the fresh market. The remainder go into processing, mostly through dehydration. In eastern Idaho, more than one-third of the economy is driven by potatoes.
Miles did not abandon his musical talents while in pursuit of the American Dream. His early activities in Idaho Falls include choral directing and Lieder recitals. Shortly after the Idaho Falls Opera Theater was formed in 1977 he became the lead tenor soloist and performed 10 major roles. Miles married his frequent accompanist, Idaho Falls renowned pianist Virginia Willard, and together they remain active as both musicians and philanthropists. Miles has three children from a previous marriage, all of whom graduated from Idaho Falls High School. Nancy Willard has degrees from the University of Utah, the University of Oregon, and a law degree from Willamette, Oregon. Janice Willard lives in Moscow and has her bachelors and masters from the College of Agriculture at the University of Idaho, and a degree in Veterinary Science from WSU. David Willard also lives in Moscow, and has attended the University of Idaho.
Miles and Virginia established a private foundation which provides financial support to students in higher education. They also provide seed money to help organizations get their fund drives started, including the Idaho Community Foundation, the UI Center for Higher Education in Idaho Falls, the Idaho Falls Economic Development project “Initiative 2000,” and the new classroom building for the Eastern Idaho Technological College. In keeping with his tradition of providing educational opportunities for Idaho students, Miles and Virginia established the Miles Willard Family Endowment Scholarship. It will fund the full fees of a University of Idaho student majoring in Food Science, beginning in 1996.
Miles has said “Compassion is the ultimate measurement of your worth as a person–it doesn’t matter whether you give a nickel or a million dollars. The cumulative actions you take become your personality. When you make decisions not to walk away, those are the decisions that shape the rest of your life in a positive, happy direction.”
~Joe Guenthner, Nominator